MEMORANDUM

TO: ROBERTS FOR SENATE

FROM: ALICIA DAVIS, TARGETPOINT CONSULTING

SUBJECT: ROBERTS FOR SENATE MICROTARGETING SURVEY

DATE: 7/8/08 

We conducted a very large sample of 3,004 interviews among registered voters in the State of Kansas from June 27 – July 1, 2008. The margin of error for this survey is low, at ±1.8%. Senator Roberts is in a strong position as he enters the campaign’s final four months. A clear majority of Kansans across gender, age and region, particularly among likely voters, support his reelection, while barely one-third support his opponent.

The question language and breakdown is as follows:

If the election for United States Senator were being held today do you think you would vote for the Republican candidate, Pat Roberts or the Democratic candidate, Jim Slattery?
 

Total Support (including leaners):

Roberts 54%

Slattery 34

Senator McCain enjoys a 13 point lead over Senator Obama: 49% McCain to 36% Obama.

TargetPoint Consulting, Inc. is a full service public opinion market research firm founded in 2003 by Michael Meyers, Brent Seaborn and Alex Gage, whose public opinion research experience began with President Gerald R. Ford’s campaign in 1975. TargetPoint is best known for its pioneering work in the field of Micro Targeting and has provided MicroTargeting, public opinion studies, and other research services to a variety of clients including President Bush, the Republican National Committee, the Republican Governors Associations, dozens of senate, congressional and gubernatorial campaigns across the country and to a number of corporate and association clients. Alicia Davis joined TargetPoint in 2007 from the Republican National Committee. Davis has served
on three presidential campaigns, the Republican National Convention, in the White House and for Governors Weld and Cellucci. In 2008, Politico named Davis one of the top ten politicos to watch.