The program is focused on the formation of a systemic vision of strategic and tactical problems of the company, as well as their effective solution.
- 25+ of current management disciplines
- 20+ master classes
- 2 business development projects
- 4 coaching sessions career support
- 9 out of 10 practical applicability of knowledge
Advantages of the Strategic Management program
Wide Arsenal of Management Practices
Both proven business tools and new areas of strategic management are considered.
The best teaching team
100% of the teaching staff are leading ForsNate business school professors, business practitioners, consultants, methodologists and trainers.
Alumni rating – 9.5 points (out of 10)
Support
Professional support for trainees: 4 individual career coaching sessions
Applied Knowledge
Creation and elaboration of one’s own business project based on the knowledge and competences acquired during the program (interdisciplinary group project)
Relevance and applicability
Graduates gave the practical applicability of the knowledge a score of 9.2 (out of 10)
Confidence and Recommendations
84% of trainees learn from the recommendations of ForsNate alumni
Program Content – “Strategic Management”
Module 1 Fundamentals of Business, Economics, and Management
The introduction to the program allows students to immerse themselves more deeply into the goals, objectives, and content of the program, and to set key emphases in the upcoming training. As part of team building, students get to know each other, learn about their motivations for entering the program, share information on professional and personal interests, remove psychological barriers to communication, and develop rules for interaction in the group for effective learning. Thus, the group takes the first step in networking.
The peculiarity and success of the first module among the trainees is that it includes an optimal combination of academics, practicality and active forms of training. From the very beginning the trainees work a lot in groups, discussing topics and business situations presented by ForsNate teachers and colleagues in the group, they look for answers to the question “What is it like in my company (business)?” and what solutions can be found in a certain situation, they prepare defenses for group presentations.
Module 2 Manager’s Personal Development
This training module presents an analysis of organizational behavior in the context of modern business. Students consider types of power and leadership styles; factors that influence the behavior of individuals and groups within organizations, and how organizations affect their internal culture and respond to their environment. Motivation and its use in management activities; the culture of employee engagement in a company (business) are touched upon.
One of the goals of this block of the course is to form ideas about the socio-psychological aspects of management. In particular, the discipline “Typology of personality and development of manager’s competences” reveals the social role of team leaders, as well as social and psychological features of performing managerial functions and solving professional tasks, including in difficult interpersonal situations.
In this training block you will be able to discover and experiment with different methods that help to achieve the desired results and make clearer decisions.
All of the hands-on exercises focus on solving business problems and improving the performance of the manager/entrepreneur/leader.
Module 3 Modern Business Management Strategies and Technologies
This module is the core of the ForsNate program.
Up-to-date knowledge and practice of teachers and students are concentrated here in the disciplines of strategic, operational management, project and change management, crisis management, HR-strategies and sustainable development.
The main objective of the training within this block is acquisition and mastering of applied knowledge and practical tools due to which the company on the basis of effective management of the complex of operations (functional business processes) can be transformed into a financially successful, developing, sustainable and transparent mechanism for implementation of business strategy.
The educational module “Modern Strategies and Technologies of Management in Business” is also supplemented by master-classes featuring teachers, ForsNate graduates and guest speakers.
Module 4 Finance. Management Finance
The training module consists of three disciplines and provides a comprehensive overview of the fundamentals and practices of business finance and their application to the day-to-day financial challenges in businesses.
The finance. Managerial Finance” in the program at ForsNate is also supplemented by master classes from professors, ForsNate alumni and guest speakers.
Module 5 Marketing and Competitiveness
The disciplines included in this module examine marketing from the customer and decision-making perspective, market research and consumer preferences, and analysis of the relationship between business goals and companies’ marketing goals (in terms of description and current practice with respect to product, distribution, pricing, and communication strategies).
Marketing management disciplines are updated in accordance with current business demands, while students will correlate both with past cases and marketing classics.
Module 6 Entrepreneurship
The key disciplines of the entrepreneurship module – “Building entrepreneurial ecosystems: typology, business models, and workshop” and “Creating and developing project teams” – are designed, using an activity-based approach, to train students in modern methods and technologies:
- search and development of modern business ideas (startups and internal projects),
- the principles of creating innovative projects,
- mechanisms for creating a value proposition,
- the principles of choosing an effective business model,
- business planning skills,
- skills of assessing investment opportunities in projects and possibilities for attracting external and internal sources of financing,
- approaches to minimization of entrepreneurial risks,
- skills for working in distributed teams,
- presentations, discussions, and crash tests.
Module 7 Specialization Module
The training module is the main system discipline of the program “Strategic management and management of the organization”.
The purpose of the module disciplines: to form a holistic view of corporate strategies, the relevance of business strategy to the economic environment, the logic of the strategy design, the principles of strategy implementation
After successfully completing the module you will know:
- methodological basis for the formulation of the mission, vision and values of the organization;
- essence of root competences and factors, influencing formation of stable competitive advantages;
- methodology and tools for analyzing the industry, customers, competitors from the position of researching the conditions of competition and strategic marketing
- the essence, specifics, conditions of effective application of reference strategies of growth, competition and adaptation
- differences in strategies at different stages of the life cycle of the industry with different degrees of innovation, strategic or tactical situation
- the differences of portfolio planning models, their strengths and weaknesses, conditions for effective application;
- principles of the construction of the strategic process, alignment of strategy and structure (other elements of the organizational design of a business organization), consideration, development and implementation of strategy as a process of organizational change.
What the training at the program will provide
- A systemic vision for solving the strategic and tactical problems of the company;
- Possession of actual methods and technologies of designing both a competitive product offering and a competitive business as a whole;
- Ability to respond flexibly to rapidly changing market demands (in terms of improved management technologies);
- Become part of a professional community of management strategists;
- To learn in the atmosphere of free professional communication, interaction and exchange of opinions between specialists from different companies.